CELADONSOFT

Thanks to the successful development of the Celadon.ae project, the company had excellent experience in mobile development and a deep understanding of this field. There were also case studies confirming the company’s expertise. However, this was not enough for entering the international market. To scale up, it was essential to add something new to mobile development. Competing with large outsourcing companies in the custom software development sector was time-consuming and costly, as it’s an extensive niche. We needed to find a promising and less competitive direction. After studying the market and its trends, we decided to add ML (Machine Learning), AI (Artificial Intelligence), NLP (Natural Language Processing), and NN (Neural Networks). We chose Python, Django, and Tensorflow as our technologies, focusing on startups as our industry.

In the process of studying competitor websites and market research, we noticed the typicality of outsourcing company websites. As we aimed to develop cutting-edge technologies and attract startups involved in trendy technologies and unconventional ideas, Celadon’s website needed to stand out. We took a risk and made a challenging decision — to design the site with a unique dark theme featuring animated, attention-grabbing elements. Our risk paid off.

The immediate goal was not to urgently generate leads, as the Celadon.ae project was already bringing in leads. This allowed us to calmly focus on SEO, working on generating leads from organic search and other sources. We compiled a semantic core based on trending technologies, including both commercial and informational queries, to start creating content. The low competition allowed us to achieve TOP rankings in organic search for Python, Django, ML, NLP, and other directions with minimal investment.