Blog

Clutch for IT companies: a source of free traffic and an opportunity to get clients all over the world. Learn how to fill out your profile, how to develop your page and increase your rating, how many cases you need to make and what should be the reviews in your profile, how to get into the matrix of leaders and get rewards.

SMART goals for software companies: how to formulate clear, not vague goals, how not to waste resources on ineffective actions, advantages of SMART goals and tips for setting them. Do a simple exercise to assess your capabilities in just one minute. Explore examples of SMART goals and set your own.

Content marketing for software companies: what content is for, content creation process, content marketing funnel, what helps in choosing topics, types of content and tips on how to create material. We break down examples of topics for each stage of the funnel. Creating a path that the user won't get off without making a conversion. Checking out the content marketing success formula.

Let's break down the process of setting up On-Page SEO and Off-Page SEO. Find SEO tips for a new website and for an existing website in this article. What should a software company website be like and should you write a blog? We'll talk about content and technical optimization, the order of information on the site, as well as how to get links.

Whether you're an established company or a startup, mastering marketing tactics can help you elevate your brand, engage clients, and increase conversions. In our article, we'll look at marketing strategies with examples and practical advice specific to the technology sector. Let's talk about whether you can get SEO results with limited resources.

We look at the difficulties companies face in finding clients. We explain the difference between attracting traffic and getting clients. How to understand who you are and who your target audience is? The article gives examples of portraits of software companies and their clients, the power of their effective interaction and how marketing helps to get the right information about you to your potential clients.

Importance of SWOT analysis for software companies. How SWOT analysis helps companies evaluate their internal and external factors, strengths, weaknesses, opportunities and threats. Examples of SWOT analysis for technology companies and ways to strengthen the analysis. How to improve your strategies, stand out in the market and attract new clients.